Launch of British Dental Bleaching Society
Dr. Teeth 17 June, 2008
(6) Comment A new dental association has been launched in response to the increasing public demand for teeth whitening.
The British Dental Bleaching Society (BDBS), was launched at the World’s Aesthetic Congress on Friday by Linda Greenwall, editor of Aesthetics Dentistry Today and a specialist in prosthodontics and restorative dentistry.
Chaired by Ms Greenwall, the BDBS board includes representatives of the British Academy of Cosmetic Dentistry (BACD) and the European Scientific Committee on Cosmetic Products and Non-Food Products Intended for Consumers (SCCNFP).
The BDBS aims to ‘educate dentists and the entire team about bleaching and teeth whitening’ whilst meeting the needs of dentists who want to stay up-to-date and informed of the latest clinical procedures, techniques and rulings, Ms Greenwall said, as well as lobbying for stricter enforcements of rulings over who can administer teeth bleaching.
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Toothbrush that Whitens your Teeth 2 Shades Lighter In 2 Weeks
Dr. Teeth 4 April, 2008
(6) Comment It’s the first sonic toothbrush specially designed to whiten teeth, up to two shades in just two weeks. Setting the HealthyWhite toothbrush to its Clean & White mode, it is clinically proven to remove everyday stains, such as coffee, tea, red wine, and tobacco, while also helping to extend the results of professional whitening treatments. With HealthyWhite, tooth whitening is effortlessly integrated into patients’ daily oral care routine.
The brush aims to satisfy the huge rise in patient demand for tooth whitening, corroborated by market research group Mintel, which showed that sales of tooth whitening products rose to £37m last year and are predicted to increase by a staggering 86% to £69m by 2010. Tooth whitening has become a key reason for people to visit their dental practice and whilst it may not be the most ‘desirable’ driving factor it gives dental professionals an opportunity to expand their influence to improve patients’ overall oral care in the longer term.
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The Dentist-Patient Relationship II
Dr. Teeth 24 March, 2008
(4) Comment 13. How can the dentist help the patient to relate more information or to talk about a certain issue in greater depth?
A communication technique called facilitation by reflection is helpful. One simply repeats the last word or phrase that was spoken in a questioning tone of voice. Thus when a patient says, “I am petrified of dentists,” the dentist responds,
“Petrified of dentists?” The patient usually elaborates. The goal is to go from generalization to the specific fear to the origin of the fear. The process is therapeutic and allows fears to be reduced or diminished as patients gain insight into their feelings.
14. How should one construct suggestions that help patients to alter their behavior or that influence the outcome of a command?
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The Dentist-Patient Relationship
Dr. Teeth 24 March, 2008
(2) Comment After you seat the patient, a 42-year-old woman, she turns to you and says glibly, “Doctor, I don’t like dentists.” How should you respond?
Tip: The patient presents with a gross generalization. Distortions and deletions of information need to be explored. Not liking you, the dentist, whom she has never met before, is not a clear representation of what she is trying to say. Start the interview with questioning surprise in your voice as you cause her to reflect by repeating her phrasing, “You don’t like dentists?,” with the expectation that she will elaborate. Probably she has had a bad experience, and by proceeding from the generalization to the specific, communication will advance. It is important to do active listening and to allow the patient who is somewhat belligerent to ventilate her thoughts and feelings. You thereby show that you are different perhaps from a previous dentist who may not have developed listening skills and left the patient with a negative view of all dentists. The goals are to enhance communication, to develop trust and rap port, and to start a new chapter in the patient’s dental experience.
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Intravenous (IV) Dental Sedation
Dr. Teeth 7 February, 2008
(1) Comment Intravenous (IV) conscious sedation dentistry is a method of performing dental treatments while a patient is in a relaxed state due to administered anesthesia.
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