Launch of British Dental Bleaching Society

A new dental association has been launched in response to the increasing public demand for teeth whitening.

The British Dental Bleaching Society (BDBS), was launched at the World’s Aesthetic Congress on Friday by Linda Greenwall, editor of Aesthetics Dentistry Today and a specialist in prosthodontics and restorative dentistry.

Chaired by Ms Greenwall, the BDBS board includes representatives of the British Academy of Cosmetic Dentistry (BACD) and the European Scientific Committee on Cosmetic Products and Non-Food Products Intended for Consumers (SCCNFP).

The BDBS aims to ‘educate dentists and the entire team about bleaching and teeth whitening’ whilst meeting the needs of dentists who want to stay up-to-date and informed of the latest clinical procedures, techniques and rulings, Ms Greenwall said, as well as lobbying for stricter enforcements of rulings over who can administer teeth bleaching.

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