Cadbury launches ‘Tooth-Building’ Gum!
Dr. Smile 3 June, 2008 Cadbury has hit the US market with a gum that includes an ingredient it claims will help rebuild tooth enamel.
Cadbury Adams, the confectionery giant’s US arm, has unveiled Trident Xtra Care.
The new gum includes Recaldent, a form of calcium that ‘increases tooth remineralisation’ and is derived from milk, the company said.
Cadbury, which has the exclusive US rights to the Recaldent ingredient, said Trident Xtra Care was a ‘significant advance’ for chewing gum in the US.
‘Recaldent is a powerful ingredient that actually replenishes calcium and phosphate to remineralise and protect teeth by filling in the tiny crevices where cavities can form,’ said Dr Doris Tancredi, vice president, regulatory and emerging science, Cadbury Schweppes Americas Confectionary.
‘The result is that teeth become stronger and less vulnerable to future damage.’
Trident Xtra Care is available in two flavours – peppermint and cool mint.
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Interesting, had not heard of this, thanks for the info.
Like Wisdom, I have also not heard anything about this. Did Cadbury charter any studies to determine the effectiveness of the gum?
Cadbury is branded and I think it also depend on where its manufacture? Just a thought.
Well if such a big company is hosting this product its worth a shot i just got 1 small cavity the doc said is nothing to worry about but yeah food does tend to linger up there .
It must be ’sweet’ if it’s coming from Cadbury
Yea i guess so sherry . Sweet ness comes with its brand name.